BANGKOK THAILAND
BANGKOK - Small and medium sized entrepreneurs dominated the Thailand Travel Mart Plus Greater Mekong subregion travel show which was attended by 397 buyers from 56 countries and 432 sellers from Thailand, Cambodia, Vietnam, Lao PDR. and Myanmar and Yunnan Province of Southern China.
The top five country buyers were from the UK (33), India (27), Russia (15), Korea (12) and China (11). There were also new buyers from Argentina (3), Brazil (3), Mexico (2) from the Americas, as well as from Algeria (2), Belarus (5), and Latvia (1).
Myanmar sellers also reported good business, thanks to growing demand as a result of the opening up of their country to tourism and business travel.
Representatives of both Lao PDR. and Cambodia gave media briefings, adding further value to their participation.
Organised annually by the Tourism Authority of Thailand, the TTM+ is mainly designed to benefit SME travel products and services, especially those who cannot afford the high cost of undertaking marketing trips abroad but need access to contacts and networking opportunities. It also provides exposure to emerging provincial destinations, thus helping to meet the national economic development strategy of better distributing income around the country.
Most of the SME exhibitors were deluxe boutique hotels and resorts, which have proliferated across Thailand. Although many of them are located on the islands and coastlines of the Andaman Sea and the Gulf of Thailand, several new ones have emerged in the North and Central parts of the country.
Other new products were biking tours, cooking schools, Thai boxing stadiums, health and wellness centres and Thai massage schools. They all fit within the TAT's marketing strategy of promoting "Thainess" as the kingdom's unique selling proposition.
Another major new era of development is along Bangkok's famed Chao Phraya River, the River of Kings, where many properties and old buildings are either being renovated or rebuilt into exclusive hotels for discerning clients. All of these have easy accessibility and offer all the hospitable facilities that Thailand is renowned for. At least one new property is only accessible by riverboat rather than by road.
Operating along along with this TTM+ seemed to be this Thailand Tourism Celebration, a consumer-oriented affair through an even bigger turnout connected with take a trip services, even though aimed typically at the domestic take a trip market. Many consumers took the opportunity to visit this event to acquire a more "local" flavoring on the products readily available.
The TTM+ trade-show floor at the Impact Muang Thong Thani Exhibition and Convention Centre was busy until the very last day. Most sellers offered positive feedback about the business contacts established and the chance to network with buyers from across the globe.
One particular owner mentioned, "It had been extremely important for people like us to have responses and get an even better notion of precisely how purchaser single profiles and requirements are altering inside the several markets. Better we could modify and interact to what exactly this market desires, the better the probabilities of receiving more company. inches.
TAT Governor Suraphon Svetasreni said, "This year's TTM As well as seemed to be an authentic manifestation on the alterations occurring within equally worldwide customer demand along with product or service source. As most connected with Thailand's customer arrivals are actually received from short- along with medium-haul marketplaces, specifically the Asia-Pacific spot, the vast majority of the suppliers may also be transforming to become much more specialist along with niche-market oriented. ".
Any TAT mass media briefing within the condition from the Thai vacation marketplace, and also future prospects was i went to by means of 100 worldwide and also nearby mass media. Your Thailand Convention and also Exhibit Agency also had taken the means in order to quick the actual mass media about the jobs and also ideas.
TAT Governor Suraphon Svetasreni said, "This year's TTM As well as seemed to be an authentic manifestation on the alterations occurring within equally worldwide customer demand along with product or service source. As most connected with Thailand's customer arrivals are actually received from short- along with medium-haul marketplaces, specifically the Asia-Pacific spot, the vast majority of the suppliers may also be transforming to become much more specialist along with niche-market oriented. ".
Any TAT mass media briefing within the condition from the Thai vacation marketplace, and also future prospects was i went to by means of 100 worldwide and also nearby mass media. Your Thailand Convention and also Exhibit Agency also had taken the means in order to quick the actual mass media about the jobs and also ideas.
Inside 2013, TAT is usually projecting that when the particular worldwide, local and also local predicament continues to be stable, Thailand will certainly receive 24. 15 trillion arrivals, bringing in any forecasted tourism cash flow of 1. 1 trillion Baht.
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